Campaign Activation
- Campaign support launched: May 19, 2026
- Market: Greensboro, North Carolina service area
Meta Ads Lead Generation
Anonymous Concrete Company
An anonymous Greensboro concrete company used Meta Ads, landing-page support, and follow-up improvements to generate 22 verified website lead results while reducing cost per result across the available reporting windows.
22Website Lead Results
$116.36Overall Cost Per Result
59,796Impressions
$2,559.82Ad Spend
619Link Clicks
10Messaging Starts
The Challenge
The concrete company needed more useful local quote opportunities from people who were genuinely suited for concrete projects — not simply high volumes of low-intent prospects looking for the cheapest contractor. System Groove needed to improve lead generation while learning which project angles and creatives deserved more budget.
The Move
System Groove:
- Ran Meta Ads
- Sent prospects through a landing-page lead path
- Improved the form flow
- Improved follow-up visibility
- Supported CRM/automation cleanup
- Analyzed creative performance
- Redirected budget toward better-performing advertising
The System
The system combined:
- Local concrete project demand
- Driveway messaging
- Walkway messaging
- Video-led advertising
- Landing-page conversion support
- CRM visibility
- Month-by-month performance analysis
Campaign Timeline
How it unfolded.
Launch Window
- May 17–31
- 2 website lead results
- $354.00 spend
- $177.00 cost per result
First Full Month
- June
- 10 website lead results
- $1,213.23 spend
- $121.32 cost per result
Best Active Window
- July 1–26
- 10 website lead results
- $992.59 spend
- $99.26 cost per result
How the system worked
The system, in motion.
Local Demand
Campaigns focused on homeowners and property owners in the Greensboro market who needed concrete project help.
Landing Page Support
The landing page and form flow were cleaned up to provide a clearer path from advertising traffic to quote request.
Creative Direction
Performance data was used to identify the control ad, the challenger, and weaker creative that should receive less budget.
Follow-Up Visibility
CRM and automation cleanup made new lead activity easier to track once the campaign began producing inquiries.
Before / After
Before
- Better-quality local concrete inquiries
- Clearer conversion paths
- Better understanding of which project angles worked
- Stronger follow-up visibility
After
The campaign generated 22 verified website lead results, and cost per result improved substantially between the launch reporting window and July.
Not included in this result:
- Exact revenue was not included in reporting.
- Booked estimates were not included in reporting.
- Closed jobs were not included in reporting.
- Profitability was not included in reporting.
- ROAS was not included in reporting.
Paraphrased client feedback — not a direct quote
Client feedback, paraphrased — not a direct quote: the client reported strong satisfaction with the quantity and quality of leads generated, particularly for walkway projects, driveway repair, and driveway replacement inquiries. No approved public direct quote, CRM screenshot, or verified revenue proof is available for this case study.
Creative-Performance Learning
What the creative proved.
Video 1 generated 15 website lead results and became the proven control. Video 3 generated 3 website lead results and became a promising challenger. Video 2 underperformed at $240.35 cost per result.
System Specifications
The specifics, spelled out.
- Objective
- Website lead generation for local concrete quote requests using Meta Ads and a landing page.
- Market
- Greensboro, North Carolina and surrounding service areas.
- Creative Learning
- Video 1 generated 15 website lead results and became the proven control. Video 3 generated 3 website lead results and became a promising challenger. Video 2 underperformed at $240.35 cost per result.
- Data Boundary Note
- Reporting came from CSV-exported Meta Ads data. Exact first-30-day performance was unavailable, along with booked appointments, closed jobs, revenue, and ROAS.
Services Involved
Where the work happened.
Meta Ads
Campaign direction, creative analysis, performance tracking and budget guidance.
Landing Page
Conversion-path improvements for concrete quote requests and stronger lead information capture.
CRM Support
Automation and pipeline visibility support once incoming lead flow began.
What We Can Verify
Transparent by design.
Verified
- 22 website lead results
- $2,559.82 ad spend
- $116.36 cost per result
- 59,796 impressions
- 619 link clicks
- 10 messaging starts
Not Provided
- Exact revenue
- Booked estimates
- Closed jobs
- Profitability
- ROAS
- Approved public direct quote
Your next move
Tell us what needs
to work better.
Bring us the goal, the bottleneck, or even the messy first idea. We’ll help you identify the smartest next step.