Campaign Activation
- Campaign launched: August 20, 2025
Meta Ads Lead Generation
Epoxy Flooring Wild Canada
Epoxy Flooring Wild Canada was a brand-new epoxy flooring business without a formal marketing history. System Groove used a focused Meta Ads campaign to prove that paid social could create local demand. The selected campaign generated 23 tracked leads at an overall CA$33.73 cost per tracked lead.
23Tracked Leads
CA$33.73Cost Per Tracked Lead
45,348Impressions
CA$775.84Selected Campaign Spend
24,572Reach
986Clicks
The Challenge
Epoxy Flooring Wild Canada was a new business without formal marketing history. There was no established paid acquisition system. The goal was to determine whether Meta Ads could create legitimate local demand for premium epoxy flooring services without using revenue data as validation.
The Move
System Groove created a launch-style local-service funnel built around:
- Premium epoxy flooring visuals
- Meta Ads
- Edmonton-area targeting
- Free-estimate conversion paths
- Campaign-level tracking
- Creative testing
- Local market testing
The System
The campaign used:
- Premium metallic epoxy imagery
- Flake epoxy imagery
- Project videos
- Direct local targeting
- Free-estimate messaging
- Campaign-specific tracking
- Broad-market versus neighborhood targeting comparisons
Campaign Timeline
How it unfolded.
First 30 Days
- 20 tracked leads
- CA$451.43 spend
- CA$22.57 cost per tracked lead
First 90 Days
- 23 tracked leads
- CA$775.84 selected-campaign spend
All-Time Readout
- By July 22, 2026
- 23 tracked leads
- CA$33.73 cost per tracked lead
Reporting windows are kept distinct — figures are not combined or extrapolated beyond what was measured.
How the system worked
The system, in motion.
Launch Demand
Paid social became a practical test of whether a brand-new epoxy flooring business could generate local demand.
Local Targeting
System Groove compared Edmonton and surrounding communities against a more narrowly targeted neighborhood strategy.
Creative Proof
Videos and premium project imagery communicated the quality of metallic and flake epoxy flooring before asking prospects to request a free estimate.
Campaign Scope
These results apply only to this specific campaign and are not blended with other campaigns or clients.
Before / After
Before
- Strong project visuals
- Premium services
- No formal marketing history
- No predictable paid lead source
After
The campaign proved that Meta Ads could produce early local lead flow.
Not included in this result:
- Booked estimates were not included in verified reporting.
- Closed jobs were not included in verified reporting.
- Exact revenue was not included in verified reporting.
- ROAS was not included in verified reporting.
No approved testimonial yet
There is no publicly approved client testimonial for this case study. Rather than invent one, we're noting the boundary directly: no approved quote is available yet.
Creative-Performance Learning
What the creative proved.
Video 2 showed the strongest efficiency signal. The broader "Edmonton and Surroundings" ad set outperformed the narrower neighborhood test.
System Specifications
The specifics, spelled out.
- Objective
- Lead generation and free-estimate requests for premium epoxy flooring services.
- Market
- Edmonton, surrounding communities, and selected higher-income residential and commercial areas.
- Creative Learning
- Video 2 showed the strongest efficiency signal. The broader "Edmonton and Surroundings" ad set outperformed the narrower neighborhood test.
- Data Boundary Note
- Verified reporting does not include booked estimates, closed jobs, exact revenue, an approved testimonial, or ROAS.
Services Involved
Where the work happened.
Meta Ads
Campaign setup, local targeting tests, creative analysis and lead-generation performance review.
Landing Page
Free-estimate conversion path using premium flooring visuals and a direct local-service CTA.
CRM Support
Lead-generation support connected to the broader client setup without presenting unverified sales data as revenue results.
What We Can Verify
Transparent by design.
Verified
- 23 tracked leads
- CA$775.84 selected campaign spend
- CA$33.73 cost per tracked lead
- 45,348 impressions
- 24,572 reach
- 986 clicks
Not Provided
- Booked estimates
- Closed jobs
- Revenue
- ROAS
- Approved public testimonial
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