Campaign Activation
- Meta Ads campaign launched: September 12, 2025
- Target market: Edmonton service area
Meta Ads Lead Generation
Epoxy Flooring Next Canada
Epoxy Flooring Next Canada moved beyond referral-only growth with a Meta Ads, landing page, and CRM-assisted lead-generation system that produced 68 tracked leads.
68Tracked Leads
CA$38.97Cost Per Tracked Lead
151,441Impressions
CA$2,650.09Total Ad Spend
70,097Reach
1,387Link Clicks
The Challenge
Epoxy Flooring Next Canada was relying mainly on referrals and word of mouth in the Edmonton market. That made the company's pipeline unpredictable because new project opportunities depended heavily on someone recommending the business. System Groove needed to create a measurable and repeatable source of local demand.
The Move
System Groove built a local lead-generation system using:
- Meta Ads
- Focused local targeting
- A quote-focused landing page
- Meta Pixel lead tracking
- CRM organization
- Creative testing
- Performance-based budget decisions
Paid traffic was directed toward an intentional quote-request conversion path rather than depending only on social engagement or in-platform activity.
The System
The campaign combined:
- Direct service messaging
- Epoxy flooring project visuals
- Edmonton-area targeting
- Quote-focused conversion paths
- Meta Pixel lead events
- CRM lead organization
- Creative testing
- Performance analysis to determine where budget should go
Campaign Timeline
How it unfolded.
First 30 Days
- 37 tracked leads
- CA$1,402.78 ad spend
- CA$37.91 cost per tracked lead
Efficiency Window
- July 1–16, 2026
- 19 tracked leads
- CA$24.73 cost per tracked lead
- This demonstrated significantly stronger lead efficiency during this later optimization window.
All-Time Readout
- By July 16, 2026
- 68 tracked leads
- CA$2,650.09 total spend
- CA$38.97 overall cost per tracked lead
How the system worked
The system, in motion.
Local Demand Capture
System Groove put Epoxy Flooring Next Canada in front of Edmonton homeowners and property owners considering garage-floor and larger flooring upgrades.
Landing Page Flow
Paid traffic was sent to a focused quote-request landing page rather than depending only on engagement within social media.
Lead Tracking
Meta Pixel lead events connected campaign spend and traffic with tracked lead volume.
Follow-Up Support
CRM organization made incoming leads easier for the business to see, manage, and respond to as volume increased.
Before / After
Before
- Lead flow depended primarily on referrals and word of mouth.
- Growth was consequently tied to when existing customers or contacts happened to recommend the company.
After
Meta Ads created a measurable source of lead generation. The client also reported steady lead flow and positive lead quality, including opportunities for larger projects.
Not included in this result:
- Revenue was not supplied.
- Booked jobs were not supplied.
- Closed revenue was not supplied.
- ROAS was not supplied.
“Things are going good. Steady leads coming in!”Epoxy Flooring Next Canada
This is an approved client quote.
Creative-Performance Learning
What the creative proved.
Video creative generated the strongest lead volume. Weaker video and carousel tests helped identify where budget should be limited.
System Specifications
The specifics, spelled out.
- Objective
- Lead generation and offsite conversion leads for epoxy flooring quote requests.
- Market
- Edmonton-area homeowners and local property owners interested in garage floors and larger flooring spaces.
- Creative Learning
- Video creative generated the strongest lead volume. Weaker video and carousel tests helped identify where budget should be limited.
- Data Boundary Note
- This is a verified lead-generation case study. Verified reporting does not contain booked appointments, closed jobs, exact revenue, or ROAS.
Services Involved
Where the work happened.
Meta Ads
Campaign setup, targeting, creative testing, performance analysis and budget direction.
Landing Page
Quote-focused conversion path designed to turn paid traffic into flooring inquiries.
CRM Support
Lead organization and follow-up support.
What We Can Verify
Transparent by design.
Verified
- 68 tracked leads
- CA$2,650.09 total ad spend
- CA$38.97 cost per tracked lead
- 151,441 impressions
- 70,097 reach
- 1,387 link clicks
Not Provided
- Booked jobs
- Revenue
- ROAS
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